Canyon Springs Branding Campaign
The aim of the Canyon Springs Health Spa project was to create a brand for a luxury spa in Arizona that appealed to both men and women. I used InDesign, Illustrator and Photoshop to create a logo, brochure, product labels, and product mockups. The logo was inspired by the Arizona state animal: the ringtail. Given many people may not know what a ringtail is, the minimalist nature of the logo creates an anonymous yet familiar mascot.
